Today, stakeholders and society are applying increased levels of scrutiny to how companies behave and operate. This scrutiny has highlighted social capital as critical to business success. Social capital is the stock of goodwill that supports or impedes business strategy. It helps your business earn public trust, protect reputation, and preserve its license to operate. It is not an image. Our approach is deeply rooted in analysis and insights. We help you understand your social context alongside your stakeholders and then connect meaningfully on topics that matter with the people who matter. We are a leader in strategic communications throughout Asia-Pacific. For more than 40 years we have been trusted advisors to boards and senior executives of some of the region's most successful businesses and organisations. We work globally across multiple countries, time zones, languages and cultures.