Connected By Water® is a way of life. It represents a people and community so tightly bound by their love and passion for oceans, bays, rivers, lakes, streams and all that lives within them. We embrace it. We work in it. We play in it. It’s our sport. Our muse. Our passion. Our soul. Our story. It intertwines us all, inspires us and crafts our lifestyle. It’s breathing in that beach salt air, relaxing lake side or taking in the island life. It goes beyond fishing, surfing, kayaking, paddle boarding, canoeing or boating – it’s the culture behind it all. Water connects all of us and has a hypnotic effect. It changes our mood and takes away our stress. It crosses social barriers and brings us together. It’s the one common thread that binds all of mankind. There’s a coastline within all of us. All of these ideals explain the philosophy of our company. It’s our looking glass. We see the world through salt-covered glasses. We feel it in our mud-soaked toes. We aren’t just a brand and not only an art studio. We are an end-to-end creative company that reflects our obsession for life on the water through artfully crafted apparel, products and original works of art. Communicating through art is our way of celebrating and sharing our love for the water with everyone. No matter where we are. No matter where we are doing… We are always Connected By Water®.