Born out of a need to take back control, Felicity is a label that puts the power in the hands of creative’s locally and internationally. Working closely with upcoming artists, Felicity carefully curates limited capsules of Melbourne’s most expressive streetwear. Every idea is brought to life without compromise through high quality, limited output production methods. Piece by piece, Felicity is providing a platform for creatives whilst supporting a diverse and sustainable future for streetwear.