MOW wants you to Shave Smarter. Developed by a team of engineers and scientists focused on creating an affordable and superior shave, the MOW shaving system represents the first true technological innovation in grooming in decades. From the beginning, our goal was to create a new way to shave — one that provides exceptional convenience and closeness in an affordable package. Our scientists went to work interviewing thousands of people and refining the MOW shaver over years of testing in our labs. The result is a device like no other. A small, speedy, USB-chargeable shaver that shears hair with two opposing blades — an internal rotating wheel and a replaceable cartridge. This patented technology provides a clean, irritation-free shave in a remarkable package.