While running our podcast, The Balls Of Steel Show – Dhandho Ni Soch, we encountered several problems with podcast monetization, advertisement and sponsorships. So, there we were, building our bridge to connect two extreme ends. Empowering Podcasters by connecting them with Brands, The BOSS is filling the gap between podcast monetization and advertisement. Through The BOSS Bridge, podcasters monetize their content, and brands advertise for relevant audiences. The Balls Of Steel Show also provides end-to-end podcasting services, beginning from conceptualization to distribution of branded podcasts. Through our podcast, we’re bringing out the unheard journeys of Indian entrepreneurs and their business mindset. The Balls Of Steel Show - Dhandho Ni Soch streams on 15+ audio platforms, including Spotify, Apple Podcast, Google Podcast, Jio Saavn, Gaana, Amazon Music.