Situ Systems was founded on one simple but powerful vision: to allow anyone purchasing or renovating their home to see it first, in detail. Every business knows how important it is to effectively communicate product offerings to potential customers. However, the channels businesses have at their disposal only go so far to help deliver this. Whether physical showrooms or digital channels are utilised, the costs and space restraints prevent businesses from showcasing multiple products, in multiple configurations. It’s widely known that 3D is the premier medium to overcome these problems particularly for the building industry, and yet for so many businesses, it is still impractical. The expense, complexity, and time to develop for our customers mean that the 3D opportunity is still out of reach – up until now. At Situ, we are laser-focused on making these limitations a thing of the past. Rather, our goal is to ensure that everyone has access to an easy-to-use, low-cost, accessible platform to leverage the benefits of 3D, in exactly the way that will work best for their individual business goals. It means that now, builders can now showcase every home plan, façade, floorplan product options and more, to any customer – at the click of a button. The ability to show customers a variety of product choices in real-time gives them greater confidence in their choices and significantly accelerates their path to purchase. Manufacturers and suppliers are able to use the same technology to showcase their own products and upsell via an interactive visual environment. Consumers are enabled to look at products in their own selected home/s, make better and faster decisions. With Situ, businesses are equipped with the best tool to provide the best possible consumer journey.