Moncaro is a cooperative made of more than 1.000 associates. History 1964 A group of grapegrowers founds the Società Cooperativa in order to raise vineyard quality throughout the area; 1970 Beginning of construction of the Cantina di Montecarotto; 1971 Moncaro's cellar receives its first harvest; 1980 Moncaro begins to experiment with organic practices and sustained viticulture methods, following European Union regulations; 1987 The winery adopts the name MONCARO (a contraction of Montecarotto). Moncaro becomes the brand name for the wines as well, and signifies from the outset an important step up in quality; 1988 "Verde Ca' Ruptae" Verdicchio Classico Superiore, Moncaro's standard-bearer, is produced for the first time; 1995 Acquisition of the Cantina del Conero. Introduction of the term "Terre Cortesi," used for Moncaro's most prestigious wines. Terre Cortesi refers to its production in the various "terre", or local areas, each with its own historical "corte", or local political jurisdiction; 1999 Acquisition of the Cantina di Acquaviva Picena; 2000 Moncaro is awarded Three Glasses by Gambero Rosso - Slow Food for the first time; 2003 "Tordiruta" Verdicchio Passito is awarded its first Trophy at the International Wine Challenge in London, widely considered the world championship of wine; 2006 Inauguration of the new aging winery in Contrada Busche, Montecarotto; 2007 Inauguration of the new wineshop "La Casetta", Montecarotto.