Central is a research, design strategy and development firm that works on complex problem solving for organizations large and small. Using a design process, Central partners with client organizations to uncover human needs, and co-creates innovative solutions for implementation and impact. Firm believers in the process of design as one approach for problem solving, the Central team consists of producers, writers, artists, anthropologists, storytellers, strategists, and architects. Central also develops its own products and brands, using its experience and skill at the craft of design to bring its own ideas to life. Central's two founding partners have worked globally, both for clients and design firms. Having had positions at organizations such as IDEO, frog design, Studio Archetype, & Pottery Barn.