Brand Keys, Inc.
www.brandkeys.comBrand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers. The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.
Read moreBrand Keys specializes in customer loyalty; providing brand-equity measures that accurately predict future consumer behavior. These measures enable companies to anticipate every shift in a rapidly changing marketplace and to better engage customers. The Brand Keys model is a fusion of the emotional and rational aspects of the consumer's decision making process. This is a critical distinction, as most research methodologies have been "retro-fitted" to accommodate the increasing role of emotion in how consumers approach brands. The Brand Keys methodology was built from the ground up with emotion as a core aspect of evaluation.
Read moreCountry
State
New York
City (Headquarters)
New York City
Industry
Employees
11-50
Founded
1984
Estimated Revenue
$1,000,000 to $5,000,000
Social
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View all employeesPotential Decision Makers
Executive Vice President Brand Strategy and Insights
Email ****** @****.comPhone (***) ****-****Founder and President
Email ****** @****.comPhone (***) ****-****Medical Teanscription
Email ****** @****.comPhone (***) ****-****Self Emplyed
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Technologies
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