MALOOF SKATEBOARDING Maloof Skateboarding aims to raise the visibility of skateboarding across the U.S. and globally through professional and amateur contests and partnerships, to support local skate shops and to give back to the communities it touches. MALOOF MONEY CUP (MMC) Maloof Money Cup, the world’s greatest skateboarding event, is a premier showcase for amateur and professional skateboarding founded by Joe and Gavin Maloof, whose family owns the Sacramento Kings NBA franchise and the Palms Casino Resort in Las Vegas. MMC MISSION Joe and Gavin’s mission was to create a new type of skate contest; from giving the skaters the reigns in designing the contest’s custom street courses and featuring the most diverse collection of skaters ever assembled for a contest; to working with cities to leave behind world class skate parks.