Big Idea is a branding and advertising agency committed to meeting the communications needs of clients in Lebanon, the Gulf, as well as Africa, Europe and USA. Big Idea is one of the few agencies founded by a creative, Edmond Sweidy, in 2003, in Beirut Lebanon. Today, after few years from officially opening its doors, Big Idea has been recognized as a pre-eminent branding, advertising, design, and public relations firms serving a regional, national, and international client base. As an aggressive and agile firm, we believe in the fundamentals of communication strategies and have developed a reputation for effective, on-target marketing. We are known for building and positioning brands and maximizing the exposure and response to our clients’ marketing efforts. We believe no brand can make a motivating and lasting connection with people unless it demonstrates a deep, empathetic and intimate understanding of their lives. Only when it has shown it has people's best interests at heart, will that brand become resonant and important, and the advertising work harder to deliver a return to the business. We maintain a simple core business structure that allows us to continuously adapt to as well as anticipate the dynamic and demanding global economy in order to continue to satisfy clients worldwide.