“I must have flowers, always, and always” - Claude Monet Florist by trade, Swedish by birth, and interior enthusiast in soul, owner and creative director, ZoZo, launched his brainchild, BLOOMR, as a passion project in 2017. His motivation to create and establish a brand in the market that offers consumers easy access to top-quality, high-design fine faux florals and plants stemmed from one simple notion: To bring life into people’s homes. As a florist, ZoZo understands the intricacies and delicate nature of flowers and plants. He saw the challenges people faced in caring for them, as well as the disappointment people had when throwing them away, but most of all, he noted the emptiness of a space sans the life of a plant. And with that he set out to fill spaces with Long Lasting Florals and Plants. BLOOMR designs are inspired by ZoZo’s Scandinavian heritage. Our products are characterized by simplicity, minimalism and functionality. The idea that beautiful and functional everyday objects should not only be affordable to the wealthy, but to all, is a core theme in Swedish Culture, and with important meaning to ZoZo, that theme resonates in all BLOOMR products.