Your business, same as every community and organization, has an ethos – a character, culture, spirit; often stated in the story it tells about itself through marketing, always demonstrated in the way its people act. My goal in life is straight forward – to prosper and live a good life, and I want to help others do the same. I assume we all have this same desire, and we all really want to do something of value with our lives. As a business guide I can help you do that through your work. If your customers are only coming to you because you advertise the cheapest prices, and you constantly have to discount your products and services to keep them coming back, your ethos is in trouble; people do not value your work. I love to help businesses develop an ethos in line with its owner's values. At the heart of a business's ethos is the experience it delivers to its customers. And that's the thing every business is really selling, an experience. Your customers desire a transformative experience. Deliver and they'll love you. I've owned and operated my own small business for over 10 years now. I know what it's like to have marketers promise me results they never delivered. I've had to find a way to compete with giant international corporations that have way more resources than me. I've learned, I've grown, I've thrived, I can help you do the same. My experience has helped me develop the skills to quickly and effectively teach business owners how to successfully apply the right strategies in the right order that allows them to grow their business to its maximum capacity.