Remember back in college having that adjunct professor instruct that course? Remember how they were able to really dive into questions by providing answers based on personal experience? This is alot like that! We're not simply educated in our areas of expertise; we know them through first-hand experience based on failures and successes we have witnessed and experienced. Couple that with passion, continuing education, networking, and affiliations/liaisons in each respective field and that's how we're able bring our "A" game every time.