SARUM is the leading distributor of organic beauty brands in the UAE and a leading distributor across the Middle East. The company specialises in supplying high-end retail stores and spas with unique, luxurious, high quality organic products sourced primarily from Europe, Australia and the USA. The prestigious SARUM portfolio includes SUNDARI, NEOM Luxury Organics, Sodashi, Daisy London, Supergoop, Little BU, Childs Farm and Suki skin care solutions, products and spa therapies, which are available in some of the most renowned and best-loved premium retail outlets, 5-star hotels, luxury boutiques and spas in the region.