BioStrike is focused on capitalizing on the exploding new market for devices that improve indoor air quality. Its initial products for this market were the Ceiling Fan Filter, ODOR MAGIC® and Closet Magic®, followed closely by Trash Magic®, Locker Magic® and Poof®. Products under development include a new ceiling fan air filter and Vent Magic filters, both with antimicrobial properties to fight the spread of cold and flu germs. The company sells its products through manufacturers’ representatives nationwide and sells directly to some customers.