An American Icon whose time has come (again) Kemper Snowboards emerged as a staple of snowboarding culture in the mid-80s, embracing the decade’s colorful vibe to bring more fun to the hill. Nearly three decades later, we’ve returned to breathe the same sense of joy and excitement back to a scene that’s started taking itself too seriously. It’s time for more personality, more self-expression, and more color on the hill. Because in snowboarding, like in life, nothing is just black and white.