SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today. We want to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable. Our first mission: the electric toothbrush. Every year over 4 billion toothbrushes are disposed of, that's enough to circle our planet 12 times...We’re developing the world’s first electric toothbrush made out of sustainable and biodegradable materials, conveniently delivered, with a lifetime guarantee.