Haldi is a beauty tech platform reimagining the commerce experience. Shopping for skincare has become a fragmented, DIY journey. Haldi delivers a deeply personalized, end-to-end experience by bringing together product recommendations, education, digital tools, and 1:1 guidance. Our unique approach to personalization starts with a Digital Shelfie where we have 2M data points to give us a more complete view of a user than any single retailer or brand. We combine powerful data with a recommendation model to deliver personalization at scale and a concierge platform to create meaningful 1:1 customer interactions.