At Novita Diamonds, we are dedicated to providing our customers with beautiful, high quality lab grown diamond jewellery using diamonds that are ethically sourced, conflict-free, and jaw-droppingly gorgeous. We believe in this innovative new business and at the same time, providing our customers with the opportunity to purchase their dream piece of jewellery without having to spend a fortune. We have chosen the name NOVITA from its Latin meaning “new”. Our lab grown diamonds have been created using groundbreaking new technology that resulted from a sustainable and ethical option to mined diamonds.