Attently has been developing a new service to help creative agencies and brands optimize video advertising via pre- and in-market testing to significantly improve return on ad spend. Unlike other services, we go beyond clicks, completions, and tune-ins to measure attention - we use computer vision AI to detect if viewers are actually in front of the screen, and track micro expressions to understand how consumers really feel. We are able to gather feedback in the wild with unforced exposure to track emotional response and attention, making our audience insight data far more accurate and predictive than what is currently on the market. Test ads are stitched into panelists’ ad pods without them knowing, making it a double-blind test that produces rich quantitative data for advertisers, while follow-up surveys qualitatively test brand recall, intent, and other metrics.