Supporting those who have supported us. Merch Aid is an initiative that helps small businesses forced to close or significantly alter their business model – from bars to barbershops – by giving locals a new way to support them. We team up artists and designers with small businesses, create exclusive merchandise together, and sell it on this site. 100% of profits go back to the businesses. Merch Aid was founded in New York City by a team at R/GA, an atypical design company working to create a more human future.