The Philly Non-Sports Card Show is a two-day fan convention featuring non-sport and entertainment trading cards (cards depicting movies, television, comics, history, nostalgia, etc.). The show features vendors from around the East Coast and beyond, trading card manufacturers, and guest artists. It is the premier event for non-sport card collectors. The first show was held in 1984 and the show has been run continuously since. The "Philly Show" is held twice per year, Spring and Fall, and is currently held at the Merchants Square Mall in Allentown, PA.