The South African National Seed Organization (SANSOR) is the leading authority for the provision of industry-related, strategic services to the South African seed industry. SANSOR represent the seed industry both locally and internationally and protect the interests of the seed trade to the benefit of its members in the Agronomy, Horticulture and Forage industries. SANSOR'S objectives include: -To represent the seed trade nationally and internationally. -To liaise with all parties relevant to the seed trade such as government departments/ministries, parastatal organizations, universities, institutes and organized agriculture. -To facilitate consultation and training for its members in line with National and International standards. -To act as licensing body for cultivars of seed crops developed by the Agricultural Research Council (ARC). -To assist in the collection of industry-related statistics. -To promote the use of good quality seed. -To promote high standards of ethical conduct by way of having all its members subscribe to a code of conduct and trade mission statement. SANSOR ultimately promotes better seed in South Africa to ensure better crops.