Machiavelli is a b2b music business company operating from 1990 at national and international level, experienced in music consulting, licensing, music rights clearance, collection, synchronization and production. The company was founded by, and run under, the direction of President, Mr. Pietro Giola. His vision and expertise as a musician, producer, publisher and consultant are the driving force behind Machiavelli. Machiavelli’s clients are professional agents and producers in advertising business, television, entertainment, film, radio broadcast, post-production facilities, communication and event agencies, corporations, mobile phone companies, Web and multi-media. A wide range of its attention-getting music and production music catalogues can surely meet all kinds of requirements, providing always new solutions and bringing fresh ideas to business. L’Oreal, Ferrero, Maserati, Fendi, Gucci, Armani, Ferrari, Procter & Gamble, Juventus, Martini, Toyota, Electronic Arts, RAI, Mediaset, Ermenegildo Zegna, Tod’s, Hogan, Fay, Volvo, Americas Cup, are just a few of trademarks where Machiavelli’s music has given a real add value to the multimedia productions. Machiavelli keeps on searching for musical innovations and new talents in any field of music, from classical music to far-out and up-to-the-minute streams. In few words, in its business creativity and innovation merges with high expertise in author’s rights clearance. Due to this winning mix, Machiavelli music has been choiced worldwide for hundreds of advertising, cinema, television, audiovisual, cross-media and digital projects. Last placements on our YouTube channel: https://www.youtube.com/user/MachiavelliMusic Few years ago, Machiavelli founded and launched the company Music Architecture Ltd (www.musicarchitecture.com) who is focused only on designing the music identity of a brand or a space with a strong music characterization in perfect alchemy with the style of the brand and the universe it belongs to.