Breast cancer affects 1 in 8 women in their lifetime, yet mammography can miss 50% of breast cancers in some women resulting in millions of deaths that could have been prevented. The itBra is the wearable that detects breast cancer, even at the earliest stages. It’s an intelligent insert that’s worn comfortably under any garment. It tracks circadian temperature changes in tissue that indicate breast cancer. The data from the device is transmitted to a database for analysis and results are sent to physicians within minutes. For women who have dense breast tissue, the iTBra has nearly double the accuracy of mammograms.