The Customer Owns The Company® So Let Them Run It Once you turn your company over to your customer it becomes inexorably simpler to run things. Lucky for us, the customer never takes a day off. Equally, they can also hire and fire you at will...many times without notice. They are both gentle and brutal. Loving and loathing. Helpful and hurtful. It's akin to a marriage, friendship or communion. It takes good listening skills and even better reactions to keep those relationships thriving and happy over time. The Customer Owns The Company® is more than just a compelling headline. It's a daily, weekly, monthly and yearly dialogue with your customer that helps them guide your decisions. And, whether you're an investor, manufacturer, distributor or retailer they're talking about you. We believe it's best if you listen intently and respond ably. The Customer Owns The Company® is a proprietary marketing research approach that gets to the head and heart of your customer. Combining both qualitative and quantitative methodology it provides specific direction for your everyday efforts to serve the needs and wants of your customer. Think of it as a daily focus group that happens in every household in which you have customers. Every transaction, every mention, every web search and every visit to a store holds the opportunity to discover what you're doing well, and what you can do better. The Customer Owns The Company® looks for one thing: the gold. What we're mining for are the key differentiators that make you necessary for your customer and sets you apart from your competitors. The gold is what makes you unsubstitutable. And, as your customer evolves through their own life stages you should be fine tuning, rediscovering and constantly evolving to keep up with them.