VMR is located at 49 E. Oak Street in Chicago. The store is home to leading luxury labels such as Balmain as well as new and emerging designers such as Off-White, Unravel and Y/Project. Owner Tina Kourasis and Creative Director Mark Gill designed the store to reflect it's edgy aesthetic, which features graphic wall art and ceiling art by LeftyOutThere in the store's signature black, white and yellow color palette.