In health there's no shortage of information, which has caused a problem of endless confusion. Who to believe and what actually "works" only creates stress and frustration. Born Fitness was created with one simple goal in mind: Be the Change. Since it's start in 2008, the brand has reached and educated more than 50 million people through online and print content, published a New York Times best selling book, helped thousands of people lose weight and improve their fitness, and most importantly removed the clutter in the health industry so that anyone can achieve their potential and experience a better life.