Tech First Gulf is MEA’s best skilled & strong emerging Value-Added Distributor. We generate demand and grow a net-new business by having access to in-home accounts of our strategic channel relationships which our new but best of the breed senior leadership brought inherited and we leverage that to vendor advantage. Tech First Gulf (TFG) helps businesses maximize the value of the technology that they make, sell or use. TFG is a true value-added distributor that offers Gartner leading solutions/technologies across unified communications, unified collaboration, audio-visual, infrastructure and cyber security solutions. With its vast regional infrastructure and focus on next-generation technology solutions, TFG enables business partners to operate more efficiently and successfully in the markets they serve. TFG magnifies the value of its experience and direct touch accounts with thousands of resellers, partners, and system integrators by doing the much-needed sales, presales & post-sales investment on the ground to generate demand and grow business. TFG is trusted in the market to provide end-to-end support to our partners and customers, due to its local sales operations and representatives across 10+ countries in MEA, with local warehousing, and innovation centres. We have built our business around one simple truth: to win and keep customers/partners, you have to genuinely care about solving their problems.