FPA NorCal Conference is the premier financial planning conference dedicated to the education, knowledge, and growth of financial planners. We cover the latest in financial education, professional development, and business success. Every year we host inspiring speakers who contribute useful insights to our industry. We are dedicated to providing leadership and professional networking opportunities for all. Our national reputation for delivering excellence is what motivates us to offer high-quality conferences year after year. We are looking forward to our 50th Annual FPA NorCal Conference to be held at The Palace Hotel in San Francisco on May 31 and June 1, 2022. We will be celebrating our Golden Anniversary while providing top speakers providing informative sessions for financial professionals - as always. We are super excited to welcome everyone back to The Palace Hotel. Registration opens Monday, December 13, 2021. Space is limited. Our theme for 2022 is Together. Together we can do so much more. FPA NorCal Conference is the only conference planned by financial planners for financial planners.