The 5th Floor begin in 2009 as a reaction the burgeoning interest in Fixed Gear cycling worldwide yet with a UK centric voice. Originally an online editorial The 5th Floor has developed and grown in parallel with the collective of individuals that contribute to its endeavors as well as reacting to external trends within the cycling and online community. From providing a voice for a cycling movement, to brand consultancy and collaboration, to providing a successful platform for advertising through to establishing competitive race teams in both the UK and USA that subvert traditional constructs in pursuit of their own values; The 5th Floor has done it all.