The only true marketplace online for all Hunting, Fishing, and Shooting Sports Brands Why online marketplaces work and easily outperform individual brand eCommerce effectiveness Properly marketed online marketplaces generate high traffic to be shared by all participating brands — the very reason we build multi-brand store shopping centers or malls. In the Ridge Road Outdoor Marketplace every participating brand receives a brand showcase. A brand showcase — your brand store in our mall — effectively shows your brands full product offering, brand videos, product videos, and brand message exclusively to a visiting customer. Brand showcases are the ultimate in customer digital interaction and engagement with your brands offerings! To be a true marketplace, all brands and their products that are applicable to the categories the marketplace markets and sells to, can easily add their full line of products to the marketplace. A true marketplace is also a level playing field for all brands — no matter their size — to have their products fairly represented to the traffic coming through to the marketplace. In a properly operated marketplace, all brands have the same opportunities and offerings. This marketplace is marketed by the most powerful social media marketing program ever developed: The Power Sharing Network! Here is why Ridge Road Outdoors knew it could successfully open a marketplace online and be successful at it: First, we knew our ability to market products successfully through social media (for participating brands through our Power Sharing Network) to consumers is more effective hands down over any other social media marketing program available. Next — and very important — the Ridge Road Outdoor Marketplace does not make money from the sales of products. By not profiting from a percentage of sales we are able to pass better incentives to specific buying groups of consumers and generate bigger profits on sales to participating brands.