WE ARE A CONSUMER ACTIVATION COMPANY. ADK is a group of professional units that move consumers. "Activate Consumers, Amplify value". Consumer Activation" is an advanced form of comprehensive communications that motivates consumers to take action. It encompasses a consistent focus on the actual daily lives of consumers and the creation of an array of touchpoints that encourage consumers to engage with brands and to enjoy highly positive brand experiences. It is also a marketing process that motivates consumers to take specific actions and is directly linked to the business success of clients. ADK’s communications services do not end with the transmission of a message. We have moved beyond the issue of “how the brand should be positioned in the hearts of consumers” to consider how to “move consumers,” in other words, how to “activate” them.