Started in 2007, PropertyLimBrothers has helped over 1400 homeowners transact their properties year-to-date, setting an impressionable record selling properties in Singapore In the last 24 months, PropertyLimBrothers sold over 269 properties in total. Previously served together as civil servants in Singapore Prisons Service as prison officers from the year 2004 to 2006. After 3 years in the service, they decided to start out their career in real estate together. Since then, Melvin Lim & Adrian Lim has transacted more than 1400 properties and successfully helped many families with their real estate needs and investment properties. After 10 years in the industry, in the year 2016, they found that the way properties is marketed in Singapore is really boring, because everyone was just taking photos of the properties with their phones and uploading it to property portals. Which Melvin calls it a “wait and see approach”. “It becomes a very passive form of marketing because we have to wait for buyers to find us, and we don't have any content to reach and to attract the right audience & buyers”, (Melvin). They then became the first in Singapore to create Home Presentation Tours with a human factor in the video and weaving plus points, features, benefits and importantly, telling a story for each property thus creating a niche in helping their sellers’ properties differentiate & stand out by marketing their property listings with a creative approach. Currently, PropertyLimBrothers has close to 500 videos represented. Producing their signature home tour videos with unique content became their daily bread. All contents are created in house, because they do not wish to outsource this creative portion, thus giving rise to forming their own social media in-house agency team (PropertyLimBrothersMedia).