The Strength of your Brand is the evidence of how well you are keeping your promises to your customers and your employees. Your brand is a reflection of your commitment to your PURPOSE - the WHY you exist. But often the pathway gets cluttered and hazy. Employees lack clarity on their Roles, Purpose & Responsibilities in delivering the brand promise. People don’t understand how their individual goals connect to achieving the vision of the organization. At TransForm We Inspire, Align and Connect People to Purpose. Leaders, Teams, and Individuals need a way to see clearly what matters most. The lens we have created for them to "see clearly" is called CEE™ the brand. It is an elegant process for aligning your Corporate brand with your Employer brand and Employee brand. When everyone in an organization is aligned behind a common purpose, iconic brand experiences happen time and time again.