At its core, Conflict of Ego is a philosophy with a brand – not the other way around. Every collection aims to explore a socio-political topic dear to the designers’ hearts. Using design and aesthetic to telegraph evocative messages in a thought provoking, but fun way, the brand looks to, quite literally ‘embody’ through design, cut, and textile, the cultural changes at work in our society, ultimately aiming to promote a message of liberation, free thinking and growth within our multi-racial and diverse world. Dress up or down. – COE is available for all moods.