Markov is a London-based fintech startup co-founded by Doug Huggins and Christian Schaller. We are a small team of traders, researchers, developers, and marketers who deliver quantitative models to solve real-life problems. "One of the biggest challenges faced by discretionary traders is setting profit targets and stop-loss levels, and scaling in and out of trades more generally, to maximize risk-adjusted returns. In response to this problem we designed Strategy Simulator to help clients evaluate the future performance of their trading strategy and to squeeze the most profit out of every trade." Doug Huggins Strategy Simulator is now available for Bloomberg users via Bloomberg terminal and can be accessed directly vis {APPS MRKV }. Strategy Simulator helps traders maximise the ex ante risk-adjusted returns of individual trades by setting optimal profit targets, stop-loss and scaling strategies more generally.