5•5 is a collective design studio based in Paris. We believe in a global and collective design approach to brighten up our daily lives in a way that makes sense. We are becoming increasingly conscious and demanding in our consumption habits, and brands must reinvent themselves in order to offer alternatives that correspond to these new aspirations. Faced with this challenge, we are convinced that design is the key that will provide us with an updated vision of the world and tomorrow's usages. All too often described as a stylistic movement, design is in fact a formidable value creation tool that can enhance our economy and our lives, due to its ability to give meaning to the objects and environments it reinvents. A vision that conceives of design as a strategic process that can have a massive influence on decision-makers, ushering in new ways of thinking that will bring about this necessary transition. It is for this reason that we practice a comprehensive design approach that decompartmentalizes and expands its scope of application by enabling us to work in a wide variety of fields: product design, graphic design, venue design, interfaces, services, experiences... This vision requires a multidisciplinary approach, which we practice in the form of a collective, in which project teams are formed which possess the skills necessary to provide innovative, thorough solutions in all scenarios. We thus provide comprehensive guidance to our clients, prioritizing substance over form to brighten up our daily lives in a way that makes sense.