Identité™ was founded by a team of experts with a passion for doing things right. We believe passwordless authentication should be simple and secure. PasswordFree Authentication™ It is the very first authentication solution designed with the end-user in mind, your customers. It is designed to eliminate passwords in the authentication process. This does not mean it makes the authentication less secure – quite the opposite. One of the reasons others have failed to implement this is that no one gave much thought to the customer and how we can help them make the transition to password-less authentication. Well, we did and we are finding the adoption rate to be rapid and high.