The FALL is a multifaceted art orientated business that promotes artists and their works by developing a diverse residency of new forms, alternative, and multimedia artists and fostering interactions among those artists and commercial markets in a peer-based, community setting. We work with artists to position mixed media, new forms, cutting-edge and alternative art as a vibrant part of the Canadian cultural consciousness. The FALL has become the 1-stop hot spot for fine art and photographic printing in the downtown core!