Traditionally Wired Media started as a stand against the notion that print media was rumored to be dying or dead. Both founders being crafted by pages and audience figures of a medium perceived to ad no more value by an industry who’s focus was captured by circulation declines and measurable data promises. Equipped with various research and consumer behavior understandings, the daily verbal battles ensued across floors and thus the drive to partner with brands, agencies and media owners who were seeking to create the perfect relationships with their consumers started. The realization that the perfect communication between two or more entities did not exist in one way medium strategy. Traditionally Wired Media thus prides itself in providing holistic solutions that engage and connect with consumers through a successful collaboration with media and business partners.