Izzy Wheels is a multi-award-winning brand of designer wheel covers for wheelchairs. Their motto is 'If you can't stand up, stand out!' The brand was inspired by Ailbhe's younger sister, Izzy, who was born with Spina Bifida and is paralyzed from her waist down. Izzy has always regarded her wheelchair as a symbol of freedom but never felt that it expressed her bubbly personality. In 2016 Ailbhe, who was studying design in NCAD, chose to design a range of removable wheel covers that matched her colourful style. The sisters created a video showcasing her unique wheel cover designs which went viral online (17 million views in one week) and the business exploded. Today Izzy Wheels sells to 60 countries and has collaborated with over 100 world-famous artists and designers. This has culminated in over 20 national awards, a BBC documentary, a place on the prestigious Forbes 30 under 30 list, and most importantly, it has provided an outlet for expression and individuality to wheelchair users all over the world. Their work has featured in some of the world’s biggest publications including Vogue, Cosmopolitan, Forbes, Good Morning America, CBS News, TechCrunch, and Oprah Magazine. Izzy Wheels has created partnerships with the biggest brands in the world including Disney, Marvel, Pixar, Star Wars, Barbie, Microsoft, and Hello Kitty.