Competition for foreign investment is growing more than ever among countries, particularly in the environment of international trade and investment activity. Governments compete fiercely with one another for each investment decision with appealing location value propositions. In this context, IRIMA is dedicated to helping Investment Promotion Agencies (IPAs) and their members, trade commissions, private networks and market access program operators to reach, engage and collaborate with the audiences they seek, within their target countries. Our projects span country branding and image building for nations in West Africa, to industry-centred policy advocacy in the Middle East; to building positive public perceptions for A In this context, IRIMA is dedicated to helping Investment Promotion Agencies (IPAs) and their members, trade commissions, private networks, and market access program operators to reach, engage and collaborate with the audiences they seek, within their target countries. We work with governments, private institutions, investors, and high-net-worth individuals to identify unique opportunities and facilitate lasting partnerships. IRIMA is based in Dubai, United Arab Emirates, with extensive networks in 77 countries. Our projects span country branding and image building for nations in West Africa, to industry-centered policy advocacy in the Middle East; to building positive public perceptions for Asian nations; to food and agriculture representation for commissions from the USA.