ELEVATION is a boutique player in the start-up ecosystem: as a researcher, kick-starter and advisor to founders, and an angel investor. It has a social innovation and marketing leaning, and has rolled out projects in the community development-, financial literacy- and social media arenas. In 2017, ELEVATION released a report on the SA start-up ecosystem: 'Unicorns, Gazelles and Rockstars: a discussion paper on accelerating the South African start-up ecosystem towards world class'.