At Big New Ideas, we design ideas. We work with organizations like tech ventures, social startups, green businesses, corporations, non-profit groups and political campaigns because they all have ideas, waiting to be designed. We see the design process as an approach to problem solving. We seek complex and important problems because we believe that design can and should be applied to bigger problems than how to simply lay out a page, design a logo or sell a product. We bring a holistic design approach to the processes of starting a business, developing a strategy, designing tools, executing a plan, and engaging a community. Like a well designed brochure, an intentionally crafted song, or a well-told story, every component of a business, campaign, community or idea should work together, by design, for a greater impact.