JYO stands for the Journey You Own. It began with requests from people working in the field of animal welfare asking for tools to increase their productivity. Through conversations, it became an opportunity to bring awareness, balance, personal values, and choices into daily conversation. We have integrated these concepts with issues of concern to us: social justice, education, climate change, and animal welfare. We view this collective venture as a platform for co-creation through conversations and the sharing of information to increase awareness and compassion.