The Florida First Travel Company - Where Florida gives up its secrets. The Florida First Travel Company specialises in personal, unique, luxury Florida holidays for the discerning traveller in a distinctive part of the world. Florida is a state rich in undiscovered cultural and historic gems, as well as having a super-abundance of natural wonders, and we are ideally placed to offer it all to you, with a series of tailor-made holidays that are guaranteed to open up a new range of possibilities, on a path less travelled and with a true sense of adventure. America First Coast Travel is uniquely positioned as the only specialist UK holiday company to focus entirely on Florida and the surrounding coastline. We passionately believe that Florida offers a once in a lifetime unique destination experience and have made it our business to share this with travellers looking to experience Florida with a difference. We don’t believe in a one-size-fits-all approach to our holidays. We are here to listen to you, understand your aspirations and deliver a tailor-made experience that fits your brief perfectly.