Founded in February 2005 in Marseille, France by the computer engineer Nicolas Michel, ASdiscount started selling movies (DVD) online and quickly diversified to become totally multi-specialist in a few years. Immediately began to collaborate with the existing marketplaces, convinced of the strong potential of this distribution channel. Currently the range of products sold is extremely wide with almost 2 million active products in the catalog and presence on over 50 European marketplaces ASdiscount immediately focuses on highly automated sales and efficient and innovative algorithms, all developed internally. In fact, today the entire sales cycle (from supplier to customer) takes place practically without human intervention except for logistics. In 2008, the company moved to Le Mans to develop a more central logistics site and host production services. Turnover grew in an excellent way between 2009 and 2021 (going from €204K to over €36M) maintaining a high profitability and bringing all the years into profit. The company is now identified as a specialist in marketplace sales in France and therefore the main online stores have contacted it for supporting their launches of the marketplace platforms. It therefore benefits from a very high level network. In October 2022 the company was acquired by the BrandOn Group, which will act as a business accelerator to be able to work on new categories (Health / beauty / Parapharma / sport / books) and to increase its European development.