BigFive Digital helps African and Middle Eastern (AME) companies succeed in bringing to market digital marketing products and services for small and medium-sized enterprises (SMEs). We do this through a regular stream of content packed with actionable insights, supported by original market research, that help our members make smart choices about strategy, go to market and sales methodology. Most critically, we help our members repeat the successes and avoid the mistakes of those around the globe who’ve been down this path. BigFive is also building a community of publishers, agencies and technology providers to foster the development of the partnerships essential to success in this industry. We do this through our annual BigFive Summit as well as facilitating direct introductions among our members. Our name evokes the checklist of Africa’s most majestic animals. For us, however, the name represents the five pillars of local digital commerce: location, mobile, payments, search and social. Our content and our event are focused on advancing our members’ knowledge around these five pillars.